A recent report by Uniqode, titled the State of QR Codes Report, highlights that 62% of businesses anticipate an increase in revenue in 2025 through QR code-driven strategies. These initiatives improve customer engagement, facilitate first-party data collection, and contribute to overall business growth. The study, which surveyed over 600 industry leaders, found that 90% of businesses predict a rise in QR code adoption, while 59% of respondents use QR codes daily. The report also emphasizes the growing use of dynamic QR codes, which allow companies to update content instantly, making them an affordable tool for strengthening brand loyalty and marketing efforts.
The findings show that businesses are prioritizing investments in dynamic QR codes, with nearly 60% planning to allocate more funds toward integrating Augmented Reality (AR) and advancing sustainability initiatives. However, 46% of participants cited challenges in adoption, with 60% emphasizing the need for more sophisticated tools to enable large-scale implementation. The report also underscores QR codes’ effectiveness in marketing, as they significantly boost click-through rates (CTR), achieving a 37% engagement rate at lower costs compared to traditional advertising.
Retailers with physical stores increasingly rely on QR codes to collect real-time customer feedback and insights, minimizing their dependence on conventional outreach methods. Uniqode, backed by Accel, has developed QR code lifecycle management solutions that serve more than 50,000 businesses worldwide, spanning industries such as consumer goods, hospitality, retail, and real estate. This growing adoption reinforces QR codes as a key component of modern business strategies.
