British entrepreneur and digital creator of Indian origin, Erim Kaur, has turned her personal story into a multimillion-dollar success. Her luxury hair care brand, ByErim, has brought in more than $4 million in global revenue since its launch in 2019, as reported by CNBC Make It. The brand’s rise is largely credited to Kaur’s powerful online presence, which includes over 700,000 followers on platforms like Instagram and TikTok.
At 30, Kaur attributes her achievement to a strong connection with her core audience—young men and women of Indian heritage looking for beauty guidance rooted in culture and identity. “I’ve always wanted to support others who grew up without mothers or sisters, just like me,” she shared in her interview.
The brand’s best-selling item is a hair growth oil made from a blend of eight natural ingredients including Argan, Amla, Coconut, and Castor oils. The formula’s inspiration can be traced back to her early childhood experiences. After losing her mother to breast cancer at the age of eight, Kaur was deeply impacted by the loss of her mother’s hair—a symbol of beauty and strength.
With no maternal figure to teach her, Kaur turned to her grandmother, who introduced her to the age-old tradition of Indian hair oiling. This deeply personal and cultural practice became the foundation for what would later become ByErim’s signature product.
Kaur’s personal journey of grief, cultural pride, and rediscovery became the soul of her brand. In 2019, after amassing her first 100,000 followers, she decided to launch ByErim, blending emotional storytelling with digital marketing expertise. Her transparency and authenticity struck a chord with a global audience, especially those of Indian origin.
ByErim is more than just a haircare label—it’s a tribute to tradition, resilience, and identity. Through heartfelt content and innovative branding, Kaur has not only created a thriving business but also carved out a space for cultural storytelling in the beauty world.
