Netflix Co-CEO Ted Sarandos met Prime Minister Narendra Modi to discuss the growing potential of India’s media and entertainment industry and the country’s ability to become a global center for content creation. The meeting focused on India’s rich storytelling heritage, expanding creative talent pool, and opportunities to bring Indian stories to audiences worldwide.
During the discussion, Sarandos highlighted Netflix’s commitment to supporting Indian creators and encouraged storytellers across the country to use the platform to showcase their ideas and experiences. He expressed enthusiasm about the future of Indian content and said he looks forward to seeing the innovative stories that emerge from the country’s creative community.
As Netflix marked 10 years of operations in India, the company announced the “Netflix India Storytelling Initiative,” a program designed to strengthen the skills and capabilities of the next generation of Indian creators. The initiative will focus on developing talent through education and training partnerships with organizations including the Indian Institute of Creative Technologies (IICT) and the National Film Development Corporation (NFDC).
Netflix India stated that the collaboration reflects a shared vision between the company and the Indian government to expand the country’s media and entertainment sector globally. The initiative aims to provide aspiring creators with opportunities to improve their skills, gain industry knowledge, and contribute to India’s growing presence in international entertainment.
Prime Minister Narendra Modi emphasized that India’s storytelling tradition and creative workforce represent significant strengths for the nation’s cultural and economic growth. He noted that the country’s diverse narratives and talented creators can help establish India as a leading destination for global content production.
The meeting comes at a time when India’s entertainment industry continues to attract international attention, with streaming platforms investing in regional and original content. The partnership between Netflix and Indian creative institutions is expected to encourage innovation, promote skill development, and create more opportunities for emerging filmmakers, writers, and artists.
With increasing demand for diverse global stories, India’s creative sector is positioned for further expansion. Netflix’s latest initiative highlights the company’s focus on discovering and supporting new voices while bringing Indian storytelling to audiences around the world.
