A recent report by Media Partners Asia (MPA) reveals that India’s video industry revenues have surged to US$ 13 billion, surpassing Korea and Australia but trailing behind China and Japan in the Asia-Pacific region. The forecast anticipates further growth, reaching US$ 17 billion by 2028.
In 2023, the Asia-Pacific video sector experienced a 5.5% growth, amounting to US$ 145 billion. Notably, online video sales demonstrated a significant 13% increase, totaling US$ 57 billion. In contrast, TV revenues exhibited modest growth, just under 1%, aggregating to US$ 98 billion, according to MPA, a reputable provider of advisory, consulting, and research services in the media and telecoms sector across the Asia Pacific.
The report highlights specific segments within the industry. Subscription video-on-demand (SVoD) recorded a robust 15% growth, reaching US$ 28 billion in 2023, or US$ 12 billion excluding China. Advertising video-on-demand (AVoD) expanded by 11%, totaling US$ 29 billion, or US$ 17 billion excluding China. Notably, user-generated content and social video dominated the AVoD category with an 80% share, while premium AVoD claimed a 20% share in 2023.
