OYO, a leading travel tech company, has announced a $10 million investment in the digital infrastructure of G6 Hospitality, a US-based hotel chain. This investment is focused on improving G6’s website and mobile app to enhance the guest experience and drive more direct bookings.
The move follows OYO’s acquisition of G6 Hospitality’s Motel 6 and Studio 6 brands from Blackstone Real Estate in an all-cash deal worth $525 million. This acquisition marked OYO’s significant expansion in the US hospitality market. As part of its growth strategy, OYO plans to add over 150 new hotels under the G6 Hospitality umbrella in 2025, with a particular focus on high-demand states like Texas, California, Georgia, and Arizona.
A key aspect of this digital investment is the enhancement of the Motel 6 website and the My6 mobile app. OYO aims to increase app installations by four times before the summer season, ensuring better customer engagement and convenience. To achieve this, the company is implementing advanced digital targeting strategies that prioritize high-intent travelers. Additionally, OYO is forming direct partnerships with major digital players such as Google and Microsoft to maximize its reach.
This initiative is designed to reduce G6 Hospitality’s dependence on third-party booking platforms by encouraging more direct reservations. To further strengthen its technological capabilities, G6 Hospitality has also collaborated with HotelKey to upgrade its systems across properties in the US and Canada.
By leveraging digital advancements, OYO aims to solidify its presence in the US hospitality sector while offering a seamless experience to travelers choosing Motel 6 and Studio 6.
