Jay Shetty, a purpose-driven entrepreneur, award-winning podcast host of On Purpose, and worldwide bestselling book, has joined Match.COM as a Relationship Advisor, the dating leader stated. Jay and Match have teamed up to help change the way people think about dating in a time when disenchantment with the industry is growing. Together, they have created new features and content for the product that are centered around values and inspire users to be more vulnerable, curious, open, self-assured, and honest.
Match’s 13th Annual Singles in America Study indicates that 20% of single people who are currently dating believe they are not compatible with anyone. In order to meet this challenge, Match and Jay are redefining the dating process from the profile to the first date.
“We’re asking daters to focus on what truly matters to them – without falling into the habit of dismissing potential matches,” said Shetty. “For some time, I’ve envisioned a platform where individuals could put dating and relationship guidance into practice. We’ve created a space on Match where people can authentically focus on themselves and adopt a fresh approach to dating.”
Match has integrated Jay’s expertise across various product touchpoints, where he will offer guidance on first dates, love, and relationships. With the Date Differently Challenge, members can hone in on their biggest dating obstacle and find the key to overcoming it. Additionally, the launch of the new Core Values feature will help Match members lead with what matters most, ranging from family and faith to compassion and gratitude.
“How we meet, date and form relationships continues to evolve – in partnership with Jay, we hope to address some of the pain points daters have been experiencing, and build for the future,” said Dushyant Saraph, GM at Match. “We’re so excited to bring Jay’s insights and wisdom to our community of intentional daters. He has a unique ability to connect and guide people through various life stages, and our partnership will help more people find “the one.”
Match’s Tools to Help Daters Change Their Mindset
- Core Values: Match and Jay have identified 21 of the most meaningful core values, including Adventure, Ambition, Friendship, Humor, Learning, and Optimism. Members can now add their top three core values to their profiles, leading to better matches with like-minded people from the start.
- Jay’s Content Hub for Deeper Connection: A dedicated, in-app resource with Jay’s tips and wisdom on love, connection, and how to date more intentionally.
- First Date Ideas Inspired by Jay: Once members start a conversation with a potential partner, they will be prompted with active first date tips and ideas for more meaningful interactions.
- New Topics Curated by Jay: Profile prompts to get members sharing more than just their favorite movie or TV show (e.g. “A dealbreaker I used to have but now I’m more open to…”).
These new, high-touch features enable daters to discover better matches and go on dates that feel more authentic. Coupled with 72 hours––the feature that gives date-ready members an opportunity to meet other serious singles in real life sooner––Match continues to breathe new life into dating, encouraging singles to challenge the status quo.
