Tanishq, widely regarded as India’s most trusted fine jewelry brand, has significantly expanded its presence in the United States with the grand opening of its flagship store in Santa Clara, California. Situated at 3406 El Camino Real, the expansive 5,100 square-foot showroom—the brand’s largest retail location in the U.S.—officially opened its doors on March 18. The Bay Area launch was celebrated with a vibrant grand opening ceremony on May 8.
The festive inauguration was highlighted by a traditional lamp-lighting ritual, a ceremonial ribbon cutting, and a soulful musical performance, offering attendees a sensory journey into the rich cultural heritage and refined elegance that define the Tanishq brand. Among the dignitaries present was Santa Clara Mayor Lisa M. Gillmor, who was joined by prominent community leaders and jewelry enthusiasts from throughout the region—underscoring the brand’s deepening resonance with both South Asian and broader global audiences.
Santa Clara, known for its spirit of innovation, cultural diversity, and a thriving South Asian diaspora, proved to be a fitting location for Tanishq’s newest U.S. endeavor. The Bay Area’s growing demand for jewelry that combines quality craftsmanship with design sophistication has created an ideal environment for Tanishq’s unique blend of tradition and contemporary aesthetics.
The new showroom offers a dazzling array of meticulously crafted gold and diamond jewelry, showcasing thousands of intricate designs. Signature collections such as Rhythms of Rain, Tales of Mystique, and Enchanted Trails are among the highlights, each piece reflecting artistry rooted in Indian heritage while appealing to modern sensibilities. The store serves as a luxurious destination for all occasions—from weddings and festivals to daily wear—celebrating personal milestones through timeless elegance.
“Opening our flagship store in Santa Clara marks an exciting chapter in our U.S. journey,” said Amrit Pal Singh, Business Head – North America, Titan Company Limited. “The Bay Area houses a dynamic South Asian community that values culture, innovation, and design—core to everything we do. We’re proud to bring our heritage of craftsmanship to California and look forward to becoming part of the local story—offering jewelry that bridges tradition with modern elegance.”
Through this new location, Tanishq reaffirms its commitment to bringing the richness of Indian fine jewelry to wider audiences in the United States. The Santa Clara showroom invites customers into a world of artistic brilliance and cultural depth, offering a shopping experience that is both luxurious and deeply rooted in tradition.
