Reliance Industries Ltd, India’s top and most valuable company, has secured the second position in the FutureBrand Index 2024, surpassing global powerhouses like Apple and Nike. This ranking highlights the company’s ability to adapt its strategies while maintaining a strong brand purpose and customer experience. Compared to its 2023 position at 13th, Reliance has made an impressive leap of 11 places. Samsung leads the rankings, while Reliance remains the only Indian company among the top contenders, ahead of industry giants like Walt Disney, Netflix, and Microsoft.
The FutureBrand Index evaluates the world’s 100 largest companies based on market capitalization, focusing on brand perception rather than financial performance. It measures 18 key attributes related to purpose and customer experience, assessing a company’s potential for long-term success. The 2024 report emphasizes how brands that effectively combine a clear purpose with an exceptional customer experience are better equipped to navigate technological changes and evolving market conditions while staying true to their core identity.
Additionally, the report notes a significant rise in branding efforts across the Asia-Pacific and Middle Eastern regions. These markets are making considerable investments in brand building, closing the gap with traditionally dominant companies from the United States and Europe. As companies in these regions strengthen their presence, the global brand landscape is shifting, reflecting the growing influence of emerging markets.
