American fintech leader PayPal has entered into a strategic alliance with Kreative & Co, one of India’s top performance marketing agencies for D2C brands, under its Ecosystem Partnership Program. The collaboration aims to support Indian consumer brands in expanding internationally by leveraging PayPal’s global payment network, cross-border expertise, and trusted infrastructure.
Through this partnership, Kreative & Co will guide high-potential D2C brands in accessing PayPal’s international transaction capabilities, ensuring market readiness, regulatory compliance, and frictionless acceptance of overseas payments. The initiative is designed to simplify and scale cross-border commerce for India’s rapidly growing brands.
A PayPal representative expressed confidence in Kreative & Co’s strategic vision and execution capabilities within the D2C ecosystem. PayPal also appreciated the quality of engagement and the depth of brand discussions at the Engage D2C & Investor Summit, an industry event organised by Kreative & Co.
“Working with Kreative & Co allows us to provide Indian D2C brands with seamless entry to global markets. Their strong ecosystem presence and brand insights align perfectly with PayPal’s mission of supporting cross-border growth,” said Nirupom Dutta, Head of Inside Sales at PayPal.
Karan Goyal, Founder of Kreative & Co, added, “Our mission is clear—help Indian brands scale internationally. Partnering with PayPal brings global trust, robust infrastructure, and credibility, opening real opportunities for brands ready to expand beyond borders.”
The partnership will include joint ecosystem activations, strategic advisory support for brands, and an expanded PayPal presence across Kreative & Co’s initiatives, including its flagship Engage D2C & Investor Summit. This collaboration is expected to significantly boost the global presence of Indian D2C brands by combining fintech expertise with marketing insights.
