A recent survey by StockGro and 1Lattice, titled the Investor Behaviour Index (IBI 2025), reveals a growing preference for stock market investments among young Indians. Out of 50,000 participants, 81% have invested in stocks, with 45% of those under 35 making it their primary investment choice. This shift is fueled by greater financial awareness, improved access to digital trading tools, and a desire for long-term financial security. However, knowledge gaps remain a barrier, as 42% of non-investors cite a lack of financial understanding as their reason for staying away. Meanwhile, 44% of aspiring investors seek step-by-step investment guidance, and 38% favor short online video courses, highlighting a demand for structured learning.
The survey underscores the growing reliance on digital investment platforms, with 68% of respondents using them for trading and financial education. AI-powered analytics, real-time data, and virtual trading tools have made investing more accessible, with 49.6% of first-time investors practicing with virtual funds before committing real money. Despite the rising participation, gender disparity persists, with only 10.1% of investors being women. However, 34% of female investors intend to expand their equity holdings in the coming year.
Market volatility remains a concern, with 51% of respondents expressing fears of potential downturns. At the same time, 41% of non-investors say they would consider investing if they received free initial guidance. Encouragingly, stock market engagement is expanding beyond major metropolitan areas, as 40% of respondents come from tier-II and tier-III cities. This trend signals deeper financial inclusion across India.
The findings emphasize the need for continuous financial education and support to sustain the stock market’s growth and help new investors build confidence in navigating market fluctuations.
