Zest Outdoor Media, the first green out-of-home asset management company in the world and India, has completed the most impressive solar panel installation on a single billboard. On April 19, 2023, Mustafa Shabbir Akolawala, the founder of Zest Enterprise in Mumbai, won the honor.
With 84 solar panels, Zest Outdoor will deliver over 300,000 units of solar energy over the next 5 years to the railways. thus generating the world’s highest green energy (solar) from a single advertising billboard.
Nine years ago, Mustafa founded his own outdoor asset management business with the goal of advancing society through innovation. According to the Guinness World Records statement, he was motivated to conceptualize the notion of placing solar panels atop billboards by integrating outdoor and green energy rejuvenation.
Rajnesh Bahl, Business Head of Zest Outdoor Media, said, “These kinds of innovations boost the OOH industry and increase the value of the billboards.” I congratulate the entire team at Zest Outdoor for bagging the Guinness World Records. This is an exceptional feat, and we have worked very hard on all our projects to be able to qualify for this title. I would also like to take this opportunity to congratulate and thank MMS (Media Marketing Services) and Bright Outdoor Media for partnering with us. This is a collective win for everyone. Let us keep the momentum going and add many such feathers to our cap.”
Zest Outdoor creates, manufactures, and makes use of solar-powered outdoor advertising assets like solar billboards. The business has also secured a place in the India Book of Records and the Asia Book of Records thanks to its record-breaking billboard.
