Meta has joined forces with the Confederation of All India Traders (CAIT) to provide training to one million traders on effectively utilizing the WhatsApp Business app. This collaborative effort aims to assist traders in expanding their customer base and enhancing their business operations over the next three years.
In addition to this initiative, Meta, the parent company of WhatsApp, Instagram, and Facebook, has introduced the Meta Small Business Academy. This program is designed to equip aspiring entrepreneurs with digital marketing skills and offer them a certification upon completion.
The certification provided by the Meta Small Business Academy will prove particularly beneficial to new entrepreneurs and marketers seeking to enhance their digital marketing expertise and grow their presence on Meta’s platforms. To ensure accessibility to micro, small, and medium-sized enterprises (MSMEs) across India, the course materials and exams are available in seven languages, including English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu, as stated in a press release by Meta.
