India’s men’s jewellery segment has emerged as one of the fastest-growing categories within the broader jewellery industry, recording a strong year-on-year growth of 25–30 per cent in 2025, according to a report by India Brand Equity Foundation.
The segment now accounts for nearly 15 per cent of India’s total jewellery market, which is valued at approximately Rs 8.70 lakh crore (around $94 billion). This rapid expansion reflects a significant shift in consumer behaviour, particularly among younger demographics.
Traditionally, men’s jewellery purchases in India were largely limited to weddings and ceremonial occasions. However, the trend has evolved considerably, with products such as bracelets, chains, rings, and brooches increasingly becoming part of everyday fashion.
Industry experts attribute this growth to the rising acceptance of jewellery as a form of self-expression among men, influenced by global fashion trends and changing societal norms. Younger consumers, in particular, are embracing lifestyle-oriented and fashion-forward accessories as a way to define personal style.
Data indicates that the share of men’s jewellery in India’s overall market has nearly tripled since 2020, highlighting a structural transformation in demand patterns. Retailers are responding by expanding product lines and introducing modern, versatile designs tailored to male consumers.
The growth is also being driven by broader economic and social factors, including rising disposable incomes, rapid urbanisation, and increasing exposure to international fashion trends. These factors are contributing to the mainstream adoption of men’s jewellery across different segments of society.
As the Indian jewellery market continues to diversify beyond traditional categories, the men’s segment is expected to remain a key driver of growth, reflecting evolving consumer preferences and the expanding influence of global lifestyle trends.
