Raja Rajamannar, the Chief Marketing Officer (CMO) at Mastercard, has been honored as one of Insider magazine’s top 25 innovative CMOs of 2023. These distinguished individuals are recognized for their ability to navigate the challenges of a volatile economy, explore generative AI, and drive the marketing field forward with new technologies.
Expressing his appreciation, Rajamannar took to social media to thank Insider for including him on their prestigious list of innovative CMOs. He acknowledged the importance of embracing emerging technologies and understanding their integration within Mastercard’s business strategy. He emphasized the company’s commitment to leading with innovation, aiming to create priceless experiences for customers worldwide.
Throughout his ten-year tenure as Mastercard’s CMO, Rajamannar played a pivotal role in ensuring the company remained at the forefront of innovation. In April, he introduced the Mastercard Artist Accelerator Web3 program, which assists customers in discovering new music producers who utilize Web3 and AI capabilities to monetize their work. Additionally, in May, he launched the Mastercard Gamer XChange loyalty program, allowing customers to earn gaming points in exchange for unused reward points.
Regarding the rapidly evolving landscape of Web3 technology, Rajamannar acknowledged the need to assess its relevance within the context of Mastercard’s business goals.
Rajamannar’s educational background includes a Bachelor’s degree in Chemical Engineering from Osmania University and an MBA from the Indian Institute of Management in Bangalore. He is globally recognized for his innovative thinking, his leadership in business transformation across various industries, and his contributions to Mastercard’s marketing and brand transformation.
