According to the 2024 IPL Brand Valuation Study by American investment bank Houlihan Lokey, the Indian Premier League’s (IPL) business value has increased by 6.5% year-on-year to US$ 16.4 billion, while its stand-alone brand value has risen by 6.3% to US$ 3.4 billion. This growth can be attributed to a US$ 6 billion media rights deal with Disney Star and Viacom18 in 2022 and a US$ 300 million title sponsorship deal with Tata Sons in 2023. Harsh Talikoti, Senior Vice President of Corporate Valuation Advisory Services at Houlihan Lokey, noted that the IPL has solidified its position as a premier global sports league, crediting its innovative fan engagement and strategic digital initiatives as key contributors to its robust growth.
In terms of franchise valuation, the Chennai Super Kings continue to lead with a brand value of US$ 231 million, marking a 9% increase from the previous year. They are followed by Royal Challengers Bangalore, valued at US$ 227 million. The 2024 IPL champions, Kolkata Knight Riders, have risen to third place with a brand value of US$ 216 million, a significant 19.30% increase from 2023, pushing Mumbai Indians to fourth place with a value of US$ 204 million. Other notable franchises include Rajasthan Royals at US$ 133 million, Sunrisers Hyderabad at US$ 132 million, Delhi Capitals at US$ 131 million, Gujarat Titans at US$ 124 million, Punjab Kings (PBKS) at US$ 101 million, and Lucknow Super Giants (LSG) at US$ 91 million. Talikoti highlighted the substantial profits of the long-standing teams from both central income distribution and franchise revenues. Meanwhile, Manoj Badale, Lead Owner of Rajasthan Royals, emphasized the IPL’s appeal to institutional investors due to its secure, equitable, and competitive structure.
