India’s smartphone market is projected to achieve a groundbreaking $50 billion in sales by 2025, marking a historic peak, according to Counterpoint Research. This rapid growth is being fueled by significant changes in consumer behavior and evolving technology preferences.
Indian consumers are increasingly investing in high-end smartphones, moving away from basic models. For the first time, the average smartphone price in the country is expected to exceed $300. Brands like Apple and Samsung are leading this transformation. Apple’s locally manufactured iPhone Pro models, coupled with slight price reductions, have gained traction. Similarly, Samsung’s Galaxy S series offers premium experiences at comparatively lower costs, making it a popular choice.
Other players like OnePlus, Vivo, and OPPO are focusing on the affordable premium segment. Devices in the $350-$525 price range deliver advanced features like superior cameras and sleek designs, bridging the gap between mid-range and flagship models. OnePlus is further expanding into the ultra-premium category with its OnePlus 13, priced above $525.
A notable trend is the growing preference for offline stores. Consumers value the tactile experience of testing devices before purchase, particularly with new AI-powered features. This hands-on interaction is driving sales of premium models.
By 2025, premium smartphones priced above $350 are predicted to account for over 20% of the market. This trend reflects a growing appetite among Indian consumers for quality devices with advanced features.
India’s smartphone market is set to reach unprecedented heights, with the $50 billion milestone symbolizing the beginning of a new era. As consumers embrace better technology and diverse options, 2025 promises to be a landmark year for smartphones in India.
