India’s rapidly evolving pet care market is poised for significant growth, projected to touch $1.17 billion by 2028—up from the current valuation of approximately $704 million, as stated by Robert Menzies, CEO of Godrej Pet Care (GPC). A subsidiary of Godrej Consumer Products, GPC plans to inject around $59 million into this thriving sector over the next five years to accelerate product innovation and expand its reach.
India currently ranks as the third-largest pet-owning country globally, with about 32 million pets in homes—a figure expected to surge to 51 million by 2028. Despite this, the country’s packaged pet food consumption remains limited, with only about 10% of pet owners using it 40% of the time. Calorie conversion in India stands at just 4-5%, far behind China’s 25-30% and the US’s robust 80%, highlighting a major opportunity for market expansion.
Launched in 2024, Godrej Pet Care is tapping into this potential by blending the animal nutrition expertise of Godrej Agrovet with the marketing strength of Godrej Consumer Products. Its flagship brand, Godrej Ninja, focuses on scientifically crafted dog food aimed at boosting gut health and immunity. The product debuted in Tamil Nadu—a strategic choice given its 2–3 million pet-owning households.
Tamil Nadu’s strong pet parenting base makes it a key launchpad for GPC, which aims to revolutionize the domestic pet food space. With a commitment to India-centric product development, rigorous testing, and attention to regional needs, GPC seeks to provide tailored nutrition solutions for pets across the country.
Currently, pet food dominates India’s pet care market, accounting for roughly $587 million of the total $704 million valuation. With rising urbanization, growing disposable incomes, and a deeper emotional bond between humans and pets, GPC’s investment aims to reshape consumer behavior and improve the accessibility and quality of pet nutrition in India.
