Amway has set its sights on making India one of its top three global markets within the next five years, according to Rajneesh Chopra, Managing Director of Amway India. The company has invested $4 million (around Rs 35 crore) to establish four new research and development centres across India in Gurugram, Chennai, Bengaluru, and Dindigul (Tamil Nadu). This investment aims to enhance Amway’s product development capabilities, particularly in nutrition, beauty, and personal care.
Chopra noted that Amway currently operates with around 550,000 active distributors and over 2 million customers in India. The company’s goal is to expand its customer base to 5 million within five years. The Indian market is seen as having significant potential, especially given the high prevalence of lifestyle diseases and nutritional deficiencies in the country.
Amway’s strategy includes leveraging its new R&D facilities to develop products tailored for both Indian and Southeast Asian markets. These labs will focus on creating innovative solutions in foods, oral solids, and beauty care, utilising premium botanical ingredients.
The company is also committed to contributing to the Make in India initiative by exporting products to countries such as Thailand, Indonesia, Vietnam, the Philippines, and South Africa.
Despite recent challenges with investigative agencies, Amway remains dedicated to adhering to Indian laws and regulations, ensuring full compliance with local requirements. The company has been cooperating with investigations related to past financial matters and is focused on maintaining its commitment to the Indian market.
