Citroen, the renowned French automaker, eyes India as a future powerhouse market. Thierry Koskas, the company’s global CEO, aims to make India their second-largest market within five years, closely trailing France. This optimism stems from India’s status as the world’s third-largest automotive market, offering immense growth potential.
To actualize this vision, Citroen is implementing a threefold strategy. Firstly, they plan to expand their dealership network across India, aiming to triple their presence to 200 touchpoints by 2024. This expansion will enhance accessibility to Citroen products for a broader Indian consumer base. Secondly, Citroen will continue introducing new offerings like the Basalt crossover, aligning with evolving customer preferences and market trends to strengthen their position in India’s competitive automotive sector. Lastly, recognizing the significance of brand recognition, Citroen will invest substantially in marketing initiatives, potentially appointing a prominent brand ambassador to enhance visibility and appeal to Indian consumers. Through strategic network expansion, innovative product launches, and impactful branding efforts, Citroen is poised to capture a significant share of India’s thriving car market.
