The media and entertainment (M&E) sector in India is projected to grow steadily and reach a market size of $37.9 billion by 2028, driven by strong expansion in digital media, advertising, and live entertainment segments.
According to industry estimates, the sector recorded a 9% year-on-year growth in 2025, reaching $32.1 billion, reflecting its increasing contribution to the country’s economic landscape. The industry is expected to grow at a compound annual growth rate (CAGR) of around 7% over the coming years.
Digital media has emerged as the largest segment within the sector, surpassing $10.8 billion in revenue. The growth is primarily fueled by rising internet penetration, increased smartphone usage, and changing consumer preferences toward online content.
Digital advertising continues to play a major role, contributing approximately $10.25 billion, supported by strong demand from brands shifting towards online platforms. Overall advertising revenues grew by 13.5% to reach $16.23 billion, highlighting the sector’s expanding commercial potential.
Live events have also witnessed significant growth, rising by 44% in 2025. Increased spending on concerts, weddings, corporate events, and large-scale public gatherings has contributed to this surge.
Subscription-based digital platforms, particularly OTT services, have shown remarkable momentum, with revenues increasing by 60% to $1.76 billion. This growth is attributed to the rising availability of premium content and growing consumer willingness to pay for digital entertainment.
Despite global economic uncertainties, traditional segments such as print media have demonstrated resilience, adapting to evolving content consumption patterns and maintaining relevance, especially in regional markets.
The continued expansion of digital platforms, immersive content experiences, and innovative formats is expected to further strengthen India’s position as a major global hub for media and entertainment.
