India has solidified its position as a global frontrunner in adopting artificial intelligence (AI) as a core business strategy, with 80% of firms prioritizing AI, surpassing the global average of 75%, as per Boston Consulting Group’s (BCG) AI Radar global survey.
This heightened focus aligns with robust investment plans, with 69% of Indian companies set to increase tech spending in 2025, and nearly one-third allocating over $25 million specifically for AI projects. These investments place India among the top AI spenders worldwide. The report, titled From Potential to Profit: Closing the AI Impact Gap, also emphasizes the critical need for cybersecurity enhancements, with 81% of Indian firms recognizing this as a priority amidst AI’s growing complexity.
Indian companies are leveraging AI to reshape workflows and innovate business models, cementing the country’s role as a key driver of global AI innovation. Nipun Kalra, India Leader at BCG X, highlighted that India is not only using AI for business growth but also shaping the global AI narrative through groundbreaking applications and proactive adoption strategies.
While global leaders grapple with converting AI potential into profit, Indian firms are integrating AI into core operations and positioning themselves as pioneers in the technology. BCG’s findings reveal that 75% of global executives view AI as a top-three strategic focus, but only 25% see meaningful outcomes.
The survey, which gathered insights from 1,803 C-level executives across 19 countries and 12 industries, underscores the need for a balanced approach to AI. According to Sylvain Duranton, BCG X’s global leader, successful companies follow a 10-20-70 framework—investing 70% in transforming people, processes, and culture; 20% in data and technology; and 10% in algorithms.
India’s dual emphasis on strategic AI vision and financial commitment signals its determination to drive economic growth and lead the global AI revolution.
