According to data from Sensor Tower, India has emerged as the top country for AI mobile app adoption, contributing to 21% of the total global downloads. The number of AI app downloads worldwide surpassed 2.2 billion in the first eight months of 2024. Popular applications in this category include chatbot platforms like ChatGPT, Microsoft Copilot, and Google Gemini, alongside various image and video editing tools. However, most Indian users opt for the free versions of these apps. In stark contrast, North America and Europe generated 68% of the in-app purchase revenue from AI apps, which exceeded US$ 2 billion this year. India contributed less than 2% to this revenue. The overall revenue from AI apps is expected to hit US$ 3.3 billion by the end of 2024, marking a 51% increase from last year.
In 2023, global downloads of AI and chatbot applications grew more than 14 times, reaching close to 600 million. By August 2024, this figure had surpassed 630 million. ChatGPT led the downloads globally, followed by apps like Remini, Photoroom AI Photo Editor, and Google Gemini. Neil Shah, a partner and co-founder at Counterpoint Research, noted that consumers are increasingly using chatbots for tasks such as transcription, translation, and summarization. He also pointed out the rise of an “app-less ecosystem” supported by advanced AI capabilities. For this shift to succeed, manufacturers need to innovate with faster processors and higher memory capacity, as AI-driven apps require at least 12 GB of RAM to function effectively.
