Multinational corporations are capitalizing on their India-based global capability centers (GCCs) as pivotal hubs for the development of generative artificial intelligence (GenAI) applications, as highlighted in a recent report by ANSR. These GCCs serve as dynamic platforms for incubating proof-of-concept (PoC) initiatives, facilitating the rapid digital transformation across diverse sectors. Positioned as leaders in pioneering GenAI applications, India’s GCCs benefit from a rich talent pool, strategic cost management, and the nation’s burgeoning focus on artificial intelligence.
At AB InBev GCC India, GenAI goes beyond mere cost optimization, with Mr. Vijoe Mathew, the global director of analytics, underscoring the GCCs’ role in translating GenAI capabilities into scalable strategies for enterprise-level efficiencies. Similarly, Siemens Healthineers utilizes GenAI to streamline workflows and bolster operational effectiveness, with initiatives like Healthineers GPT providing access to the advanced capabilities of large language models. The India R&D center excels in automating documentation tasks and harnessing GenAI solutions to empower teams for higher-value engagements. These endeavors underscore India’s pivotal contribution to fostering innovation in the global GenAI landscape.
