The India Brand Equity Foundation (IBEF) is commemorating its 27th anniversary since its establishment on July 11, 1996. As a Trust operating under the Department of Commerce, IBEF has actively promoted the “Made in India” label and emphasized India’s significant business potential on the world stage.
Over the past 27 years, IBEF has become a prominent entity within the Department of Commerce, forging collaborations with various central and state institutions, councils, and boards. Through its endeavors, IBEF has played a vital role in driving the country’s economic growth, portraying India as a progressive, forward-thinking economy.
The organization’s website, www.ibef.org, has developed into a leading resource center, offering comprehensive information on different sectors, states, and union territories in India. It is widely recognized as a reliable source of current information on the Indian economy and business environment. Through impactful programs and campaigns, IBEF has made substantial contributions nationally and globally. Its objective is to shape and influence global perceptions of India, enhancing the reputation of Indian products and services among international customers, investors, and governments.
IBEF has successfully undertaken numerous branding initiatives with a focus on specific sectors and exports, working closely with industry groups, export promotion councils, commodities boards, as well as central and state ministries. Sectors such as agriculture, food processing, engineering, plantation commodities, carpets, leather, and services have greatly benefited from IBEF’s activities, experiencing improved global recognition and trade prospects. In the previous year, IBEF actively supported the Department of Commerce in initiatives related to India’s G20 presidency, trade promotion, and other branding endeavors.
Notably, IBEF has carried out significant sectoral campaigns in the past year, concentrating on agricultural products like rice and millets, as well as engineering, including medical devices and construction equipment. As IBEF celebrates 27 years of accomplishment, it expresses gratitude to the Department of Commerce, the Board of Trustees, its dedicated team, and all other stakeholders for their unwavering support. With a steadfast commitment to fostering India’s economic growth and global reputation, IBEF eagerly looks forward to continuing its transformative journey in the future years.
