Vivek Ramaswamy, an Indian-American entrepreneur vying for the Republican Party’s presidential nomination, has adjusted his campaign strategy ahead of the Iowa caucuses. The decision to halt cable TV ad spending was confirmed by a campaign official on Tuesday, emphasizing a shift towards alternative means of voter outreach. Tricia McLaughlin, a campaign spokesperson, clarified that the overall advertising budget remains unchanged. Rather than traditional TV ads, the campaign aims to leverage approaches like addressable advertising, mail, text, live calls, and door-to-door communication, emphasizing a data-driven strategy. This strategic shift comes amid a substantial investment in TV ads, with approximately $1 million…
