India’s influencer marketing sector is on the cusp of a significant growth spurt, driven by the rapid changes in the digital world. Current trends suggest a noteworthy rise in this industry, with influencer marketing becoming a critical element in three-quarters of brand strategies. Expected to increase by 25% to US$ 281 million in 2024, the sector is projected to reach US$ 404 million by 2026. A joint study by EY and Big Bang Social reports that 56% of brands have dedicated over 2% of their budgets to influencer marketing. Furthermore, 70% of these brands plan to either sustain or boost…
Author: Staff Reporter
Ms. Nirmala Sitharaman, the Minister of Finance for the Union of India, praised India’s solid digital infrastructure and attributed the country’s leading position in digital transactions to the widespread accessibility of electronic transactions. She brought attention to India’s monthly tally of 433 Millions digital transactions while speaking at the Viksit Bharat 2047 Ambassador Campus Dialogue. She also emphasized the seamless integration of buyers, sellers, and payment systems that is made possible by digital public infrastructure. In addition, she praised India’s progress in the fields of the mobile phone industry and renewable energy, which she attributed to programs such as the…
Photo Courtesy : X/Twitter The film “Ae Watan Mere Watan,” featuring Sara Ali Khan in the lead role, made its debut on Amazon Prime Video on March 21st. Sara takes on the role of the valiant freedom fighter, Usha Mehta, in the cinematic piece. Kannan Iyer helmed the project as both director and co-writer, with Karan Johar, Apoorva Mehta, and Somen Mishra serving as producers. The narrative explores the life of Usha Mehta and the operations of Congress Radio, a covert radio channel she ran during the Quit India Movement in 1942. Despite the fact that the movie has received…
Indian film fans are in for a treat as the highly anticipated film “Shankara” gears up for release. Starring Akshay Kumar, R. Madhavan, and Ananya Panday, and produced by Karan Johar, this period drama promises to be a compelling cinematic experience. “Shankara” narrates the relentless fight of a lawyer against the British Raj to expose Punjab Lieutenant Governor Michael O’Dwyer’s involvement in the tragic 1919 Jallianwala Bagh massacre. Based on the book “The Case That Shook The Empire,” authored by Chettur Sankaran Nair’s great-grandson Raghu Palat and his wife Pushpa Palat, the film delves into a pivotal moment in Indian…
Yoga Therapy, an evidence-based practice used to treat chronic diseases, structural conditions and mental health issues, as well as foster wellbeing and personal growth, is taking root as a powerful tool to improve health and wellness, healing and more. However, it remains little understood by not only the public at large but also by healthcare professionals and many practitioners and teachers of more widespread forms of yoga. A new free eBook by Bija Bennett and industry experts, “The Yoga Therapy Renaissance: A New Wellness Modality for the 21st Century,” covers the origins, evolution, growth, training programs, applications across industries…
Mr. Bill Gates, a prominent figure in global philanthropy and the co-founder of Microsoft, was recently celebrated with the 2023 KISS Humanitarian Award. This accolade was bestowed upon him on February 28, 2024, in Bhubaneswar, Odisha, in tribute to his exceptional endeavors in fostering global health, education, and climate change mitigation through groundbreaking technological advancements aimed at diminishing social disparities. The award event was marked by the virtual attendance of KIIT and KISS staff, students, and alumni. A highlight of the ceremony was Mr. Gates engaging in an insightful dialogue about gender equality following a query from a former…
At the Game Developers Conference (GDC) 2024 in San Francisco, AjnaLens, an Indian tech innovator, took center stage, showcasing India’s prowess in Extended Reality (XR) technology alongside industry giants such as Meta and Microsoft from March 18 to 22. AjnaLens, a frontrunner in XR, unveiled its AjnaVidya ecosystem, enabling developers to create, publish, and expand their projects with ease. The conference also spotlighted their revolutionary offerings, including AjnaHPSC (High Performance Spatial Computing), AjnaKriti (for converting text, images, or videos into 3D models instantly), object tracking, and the AjnaChakra operating system. Building high-quality XR applications comes with its share of…
Conducted by an Isha instructor, this complimentary session provides yoga techniques formulated by Sadhguru. Experience a tranquil and revitalizing Yoga session with us. During this session, attendees will master straightforward yet impactful yoga exercises known to diminish stress, boost energy, enhance focus/clarity, and better overall health. This session is complementary and available to everyone (Ages 18 and above). Children aged 7 and above are welcome to join their parents. Date and Time: Sun, Mar 31, 2024, 2:30 pm to 4 pm (90 min session) Location: IFES Society, 432 Stierlin Road, Mountain View, 94043 RSVP: https://isha.us/sfsouthbay | Walk-ins welcome Contact (408)409-6436…
In today’s world, where the pace of life seems ever-increasing, the search for serenity and equilibrium is more important than ever. Gyan Yog Breath, a premier yoga center in India, acknowledges this quest for inner peace and offers a life-changing experience with its 200-hour Yoga Teacher Training. This program, deeply rooted in ancient traditions yet perfectly suited for today’s lifestyle, aims to provide participants with the tools and knowledge necessary for a rewarding journey towards self-exploration and optimal wellness. The Advantages of a 200 Hour Yoga Teacher Training at Gyan Yog Breath: Authentic Wisdom: At Gyan Yog Breath, learners…
Inspired by the visionary principles of Gurudev Sri Sri Ravi Shankar, The Art of Living community is embarking on transformative endeavors to tackle the environmental and water crises facing India. The organization is addressing the severe challenges of drying rivers in the country’s core, reflecting a critical response to the dwindling green cover India has experienced over the last ten years. Trees are essential in preserving rainwater, aiding in the replenishment of groundwater levels, reviving aquatic ecosystems, and enhancing air and soil quality. The Art of Living’s environmental initiatives are not limited to tree planting; they represent the beginning of…
