Amul has been recognized as the top food and dairy brand globally in the Brand Finance Food & Drink 2024 report. The brand achieved a Brand Strength Index (BSI) score of 91.0 out of 100, earning a prestigious AAA+ rating and affirming its dominance in the global food and dairy markets. The report underscores Amul’s expanding international presence, noting its high scores in familiarity, consideration, and recommendation. Despite facing a 6% drop in total brand value among the top 10 dairy brands, Amul has maintained its position as the leading dairy brand for the fourth year in a row, thanks to its distinctive cooperative model and effective branding strategies.
The report also highlights Nestlé and Lay’s as prominent brands in terms of value. Nestlé remains the most valuable food brand worldwide, even with a 7% decline in its brand value to $20.8 billion. On the other hand, Lay’s experienced a 9% increase in brand value, reaching $12 billion, due to its innovative product developments. The overall brand value in the food and beverage sector fell by 4%, totaling approximately $268 billion, as consumers lean towards smaller, private-label brands. Convenience food brands such as Healthy Choice and DiGiorno are experiencing growth, with their brand values rising by 17%. Sustainability remains a key factor, with Nestlé leading in Sustainability Perceptions Value in the food sector at $1.4 billion and Coca-Cola topping the non-alcoholic drinks sector at $5.2 billion.
