Kriti Sanon celebrated her birthday by introducing her new beauty brand, Hyphen, making her the latest celebrity to venture into the cosmetics industry, following in the footsteps of Katrina Kaif and Deepika Padukone. Kriti took to Instagram to share the exciting news with her followers. The brand’s ethos revolves around the combination of nature and science to create effective products with multiple benefits. Kriti expressed her gratitude to her co-founders and the entire Hyphen team, who worked tirelessly to launch the brand on her special day.
Hyphen, a budget-friendly beauty brand, offers a range of products priced between ₹449 and ₹649. Currently, they have four products, all of which are clinically tested, Peta certified, vegan, and eco-friendly, leaving no plastic footprint.
Kriti’s passion for skincare and her desire for continuous growth drove her to create Hyphen, where she blends various incredible ingredients to address different skincare concerns. On the website, she extends her hope that customers will enjoy using the products as much as she enjoyed crafting them.
In addition to her beauty brand, Kriti has several upcoming projects in the film industry. She will appear in “The Crew” alongside Kareena Kapoor and Tabu, a film produced by Ekta Kapoor and Rhea Kapoor. She is also involved in an untitled film with Shahid Kapoor and “Ganapath” with Amitabh Bachchan and Tiger Shroff. Furthermore, Kriti will reunite with her co-star from “Dilwale,” Kajol, in her maiden project “Do Patti,” set to be released on Netflix.
